Every Feature Built.
Every Feature Coming Next.
Total transparency for trade contractors. Explore the available Line desk and work in progress. Voice intake and customer texting require carrier and production verification before activation.
Free Core Desk is available to sign up. Other features depend on plan, setup, and verification. Voice intake and Text-Back are in progress.
Voice intake (in progress)
Voice handling is being developed and requires production verification before it is described as available.
- Voice pickup performance has not been verified
- Emergency keyword detection & direct escalation
- Call forwarding compatibility depends on carrier and setup
- Studio-Grade Natural Trade Voice Engine (Marcus default)
Missed-Call SMS Text-Back (in progress)
This planned workflow would text a caller after a missed call when carrier approval, customer consent, and an opt-out-compliant production test are complete.
- Carrier 10DLC/TCR registration and delivery verification are in progress
- Captures job description, urgency, & service address
- Dual-copy electronic consent audit trail
Free Core Desk CRM ($0 Forever)
Full-featured contractor operations desk with zero credit card required. Manage inbound leads, customer contacts, job dispatch status, price-book estimates, and invoices at no monthly cost.
- Lead tracking & status pipeline
- Customer database with service history
- Job dispatch board & technician notes
- Zero cost, no credit card required
Google Calendar & iCal Two-Way Sync
Real-time availability synchronization. AI checks your actual calendar before proposing appointment slots, eliminating double-booking and syncing dispatches to your phone automatically.
- Live RFC 5545 WebCal subscription feed
- Imports secret iCal URL to block personal busy times
- 1-Click Google Calendar event generator
Trade Price Books & AI Quote Drafting
Pre-loaded 2026 national trade rates for HVAC, Plumbing, Roofing, and Electrical. AI drafts formal line-item estimates within your boundaries for one-tap contractor approval.
- National parts & labor rate catalogs
- Custom CSV price book upload & rate editor
- Competitor price matching guardrails
- Web signature page for homeowner sign-off
Website AI Chat Bubble Widget
1-line embed snippet for your existing website (WordPress, Webflow, Wix, Squarespace). Planned webchat workflow for contractor questions and estimate requests; production availability is unverified.
- Powered by Specialized Trade AI Engine
- Contractor business knowledge RAG integration
- Automatic contact capture & dispatch alert
Angi & Omnichannel Lead Webhooks (Angi, Google, Meta, Thumbtack)
Direct backend webhooks ingest shared leads from Angi/HomeAdvisor, Google Maps/LSA, Meta Lead Ads, Thumbtack, and website forms in <1s so you win bids before competitors dial.
- Angi / HomeAdvisor speed-to-lead webhook endpoint
- Google Business Profile & LSA lead ingestion
- Meta (Facebook & Instagram) Lead Ads challenge handshake
- Thumbtack Partner lead parser & phone deduplication
AI Safety & Boundary Autopilot
Hardcoded safety guardrails protect your reputation: the AI never invents pricing outside your price book, never double-books, respects quiet hours, and flags active emergencies instantly.
- Strict no-hallucination pricing policy
- Drafts-only mode or one-tap full autopilot
- Emergency keyword priority dispatching
Real-Time Dispatch Board
Live Kanban for inbound, dispatched, and invoiced jobs with technician notes so the shop floor and the AI desk stay on the same ticket.
Speed-to-Lead SLA Meter
Planned response tracking; voice and missed-call SMS remain unverified.
Competitor Price Matcher
Parses competitor line items and recommends a match inside your profit floor instead of racing to the bottom.
Electronic Consent & 10DLC
Consent and STOP handling are required parts of the planned carrier messaging workflow. Production delivery is pending verification.
Confirm availability in your account. Voice and SMS require completed carrier and production verification.
Local Google & Meta Ads Autopilot
Automated Google Search and Meta Lead Ads campaigns generated specifically for your trade and targeted strictly to your service zip codes.
- Hard anti-fraud budget cap: $100.00 USD / week maximum
- Negative keyword lists ("diy", "cheap", "jobs") prevent wasted spend
- Transparent 10% platform management fee (90% media spend)
Direct Invoicing & Planned SMS Pay Links
Converts approved estimates into formatted PDF invoices with direct 1-tap payment links. Homeowner funds deposit straight into your own bank account with zero middleman custody.
- Customer SMS pay links require carrier approval and production verification
- Zero-Middleman custody: Stripe, Square, QuickBooks, or ACH direct
- Automatic job reconciliation on your live dispatch board
Automated 5-Star Google Review Sequences
A future review-request workflow would depend on confirmed payment state, consent, and approved messaging.
- Automated payment settlement trigger
- Direct link to your Google Business Profile review dialog
- Quiet-hours smart holding
In-Dashboard Webhook Key Management
1-click generation of Pro API keys with copyable webhook URLs for Angi, Google Maps, Meta Lead Ads, Thumbtack, and custom forms directly inside the Settings interface.
- 1-Click API key creation and rotation
- Pre-formatted endpoint URLs with key query parameters
- Step-by-step connection guides for every platform
Major platform expansions currently in technical architecture and design sprints.
WhatsApp Business Cloud API Connector
Two-way homeowner messaging via WhatsApp. Ideal for commercial contractors, multi-unit property managers, and international trade operations.
- Meta WhatsApp Cloud API & Enterprise Carrier WhatsApp bridge
- Photo & blueprint exchange in WhatsApp chat
- Automated quote delivery and customer approvals
Native iOS & Android Tech Companion Apps
Native mobile apps with background push notifications for field crew members. Real-time turn-by-turn navigation, job photo uploads, and customer sign-off.
- Instant push alert when a job is booked
- Offline job card storage & camera upload sync
- Planned tech arrival text, pending carrier approval
QuickBooks Online & Xero Two-Way Sync
Automated export of approved quotes, invoices, payments, and sales tax into QuickBooks Online and Xero. Eliminates manual bookkeeper re-entry.
- Intuit OAuth 2.0 automatic chart-of-accounts sync
- Customer deduplication and tax rate mapping
- Stripe fee reconciliation
Jobber & Housecall Pro Bi-Directional Connectors
A future integration could connect Line job records with Jobber and Housecall Pro. Voice and automated call handling are still in progress.
- Jobber GraphQL v2 & Housecall Pro Partner API
- Pushes calls and estimates into Jobber Requests
- Syncs scheduled tech visits back to Line CRM
The North Carolina Line Apprentice Initiative
A future initiative of Line by JE Horizon, supported by earned funds as the business grows.
Stronger local shops. A stronger next generation.
Our foundation is useful software for independent contractors: a $0 Core Desk, optional $9/month Alerts, and a separate, limited local dispatch pilot. Building a sustainable contractor community comes first.
As Line earns enough to responsibly fund the next step, we want to work with North Carolina contractors to develop training, mentorship, and pathways into skilled work. We aim to help local shops grow and give future workers a place to develop their craft.
Training, hiring, placements, credentials, institutional partnerships, and tool stipends are not currently offered. Program design, funding, and the necessary arrangements must come before enrollment. There is no promised launch date.
Our direction is local first, then North Carolina, the East Coast, and more communities as results and earned funds support expansion. Free CRM access and dispatch-pilot eligibility remain separate.