JE Horizon

Line by JE Horizon · Managed AI Receptionist & Contractor Desk

The receptionist that texts back.
The desk is the same login.

When a call is missed, Line texts the caller under 3 seconds, captures the emergency, and syncs the lead into your Contractor Command Center Desk. Start free with Core Desk ($0) or activate your automated business line.

Free Desk CRM Tier ($0, No Card) Up to 7-Day Carrier Verification (usually 3) +$5/mo Local Zip Number Add-on $49 Starter · $79 Pro · caps
HVAC Plumbing Roofing Trades
Example loop — not live customer data Receptionist → desk
  1. 1
    Missed callStorm leak · 4:12 pm
  2. 2
    JE Horizon texts back in 41sConsent logged · asked for address
  3. 3
    Owner alertHOT · callback today · SMS yes
  4. 4
    Quote draft in your inboxQuote draft $1,957 · awaiting approval
  5. 5
    You stay in the loopNothing bills a customer until you tap approve
Free Core Desk + 30-Day Paid Trial cmd.jehorizon.com
21×
more likely to qualify a lead in 5 min vs 30 (InsideSales / Oldroyd, 2007 — not a purchase rate)1
42 hrs
average first reply among US firms that responded at all (HBR audit, 2011)2
23%
never answered the test lead (same HBR audit of 2,241 firms)2
~60s
typical text-back after our webhook fires — not a legal SLA until the number is live

Live Interactive Simulation

Test Drive Line Live

Experience how the voice receptionist and missed-call SMS text-back qualify an emergency caller and draft a live work ticket in the Contractor Command Center Desk.

Live Test Allowance: 2 tests remaining today (Rate Limit: 2 tests/day)
🎙️
Apex Heating & Air — AI Receptionist
Turn 1 of 3 · Voice Audio Synthesis & Speech Triage
Ready to Call
Click "Start Call Simulation" to test voice triage
Simulate a customer calling your trade business after-hours (up to 3 interactive voice turns).
Carrier Verification Notice: TCR brand & campaign approvals take up to 7 business days (usually 3).
Local Number Add-on: +$5/mo for dedicated number matching your zip code.
Claim Free Desk CRM ($0) →

What are missed calls costing you?

Change the numbers to match your business. The math is intentionally simple: missed leads times close rate times average job value.

Estimated recoverable revenue: $0/mo
Start with these numbers → One recovered $400 job covers more than half a year of Starter at $49/mo.

PWA Live · Native in progress

Windows, iOS, and Android.

Install the Command Center PWA directly on your iPhone, Android, or shop PC right now. Standalone native desktop and mobile companion apps in active development.

Windows PC

Installable directly via Edge or Chrome into your Windows taskbar with standalone window and push alerts. Native desktop client in testing.

iPhone & iPad

Add to Home Screen in Safari for a full-screen mobile app experience with instant dispatch notifications. Native iOS app in development.

Android

Install directly from Chrome to your home launcher with instant launch and lead alerts. Native APK client in development.

Details: cmd.jehorizon.com/apps. Mobile web and desktop PWA are live now.

Built for every place leads leak out

Calls are the first leak. Forms, after-hours questions, no-shows, and unworked estimates are the next ones. JE Horizon gives you one system to capture, qualify, consent, follow up, and prove what converted.

Lead capture

Missed-call text-back, web capture, AI concierge, preferred contact method, email opt-in, text opt-in, and spam scoring.

Revenue follow-up

Owner alerts, hot-lead routing, review requests, reactivation emails through Amazon SES, and attribution from booked jobs.

Paid growth

Ad spend stays yours. Campaign ROI dashboards (Google / Meta / LSA) are on the Pro roadmap — not shipping on day one.

AI does not sleep.

It does not miss calls, forget follow-ups, or wait until morning. Adapt now while faster response is still an advantage, before your competitor makes it the baseline.

How it works

Your current phone and lead channels keep working. We add the capture and follow-up layer that keeps leads from going cold.

1

Lead comes in

Someone calls, fills a form, or asks a question after hours while your team is busy.

2

AI follows up fast

"Hi, this is the automated assistant for your business. What can we help with?"

3

Consent-first intake

Name, contact preference, opt-in status, need, urgency, and any useful details. The AI keeps it short and clear.

4

You get the alert

"HOT - wants callback today, text consent yes, email opt-in yes." Sent to the right person fast.

5

After outcome, prove ROI

Mark booked or lost, trigger review or nurture, and track recovered revenue back to the lead source.

Clear, Transparent Pricing · No Contracts

Simple Plans for Growing Contractors

Start completely free with the Core Desk CRM ($0, no card required). When you're ready for automated missed-call SMS text-back and voice call handling, activate Starter or Pro. A one-time $29.99 fee covers full Telnyx TCR legal brand and 10DLC carrier registration (up to 7 business days, usually 3). Dedicated local phone number matching your zip code is an optional +$5/mo add-on.

Free Tier
Core Desk

Free Desk CRM

$0/mo

Contractor CRM & dispatch dashboard. Zero card required.

  • Unlimited Invoices, Quotes & Jobs
  • Customer & Lead Management CRM
  • Payment processing & customer receipts
  • Immediate access to live dashboard
  • No credit card required to start
Claim Free Desk ($0) Instant dashboard access
Most Popular
Starter

Starter

$49/mo

Missed-call SMS text-back & job inbox. 30-day trial.

  • $29.99 one-time TCR Brand & 10DLC setup fee
  • 150 conversations / 600 SMS segments
  • Instant Missed-Call SMS text-back (< 3s)
  • 40 AI drafts (you approve before sending)
  • +$5/mo optional dedicated local number by zip
  • Carrier verification: up to 7 business days
Start Starter ($49/mo) 30-day trial on monthly software
Full Automation
Pro

Pro

$79/mo

Voice receptionist, photos, quote drafts & auto-triage.

  • $29.99 one-time TCR Brand & 10DLC setup fee
  • 400 conversations / 1,800 SMS segments
  • 80 AI Voice receptionist minutes / month
  • 120 AI quote & job drafts
  • +$5/mo optional dedicated local number by zip
  • Carrier verification: up to 7 business days
Start Pro ($79/mo) 30-day trial on monthly software

vs. Podium / Birdeye / the others

A focused lead-recovery system instead of a bloated reputation suite.

Feature JE Horizon Podium Birdeye Goodcall
What it actually is Managed AI receptionist (SMS first) Reviews + inbox + AI Employee add-on Reputation + listings AI voice agent
Published starting price (Sep 2026) $49/mo listed Not public (~$399 Core reported) Quote (~$299+ reported) $79/mo Starter (100 unique callers; public Sep 2026)
Setup fee $29.99 (TCR Brand & 10DLC filing) Phones setup often ~$500/location Quote $0
Buy today? Live: Free Desk ($0) or 30-day paid trial Sales call Sales call Self-serve
HQ Raeford, NC Lehi, UT Mesa, AZ San Francisco, CA
You manage the AI Yes — JE Horizon operates it with you Vendor playbooks Vendor DIY flows

JE Horizon listed pricing: Free Core Desk $0 forever (no card required), Starter $49/mo, and Pro $79/mo with a 30-day free trial on monthly software. The one-time $29.99 setup fee covers carrier 10DLC Brand and Campaign registration so we can text legally on your company's behalf through Telnyx and major mobile carriers (MNOs). Competitor public ranges (Sep 2026, confirm with each vendor): Podium and Birdeye quote; Goodcall public Starter is $79/agent; Rosie has a public starter near our Starter; Dialzara and Jobber sell cheaper per-minute or per-user SKUs — we are not cheaper than Jobber. Those are not JE Horizon prices.

Questions you'd ask if I were standing in your office

Real questions from real conversations with real owners. No marketing fluff.

What if my customer hates AI? I do.

Fair. The AI clearly says it is an automated assistant up front - no impersonation. Most customers prefer it to a missed call going to voicemail. If yours don't, we shut it off and just route the lead summary to you. You're the boss.

Will it sound like a robot?

SMS sounds like a person typing. Voice triage uses speech recognition and text-to-speech on our hosted stack. You'll hear a sample before we go live.

What about TCPA / spam laws?

We text strictly on your company's behalf — legally, compliantly, and transparently. We register your legal business entity and 10DLC campaign directly with The Campaign Registry (TCR) via Telnyx and major Mobile Network Operators (MNOs: Verizon, AT&T, T-Mobile). That is why the one-time $29.99 setup fee exists: so carrier spam filters never block your messages. We only respond to inbound callers who dial your shop; every automated text identifies your business, records electronic consent, and immediately honors STOP opt-outs.

How long does setup take?

Instant for the platform, 3 to 7 business days for carrier vetting. You get immediate access to the Command Center desk ($0 Free Core Desk) to manage quotes, invoices, and job dispatching. Your legal Brand and 10DLC campaign registration with Telnyx and the carriers typically completes in 3 to 7 business days (usually 3). Once approved, we notify you and your dedicated line goes live automatically.

What if it doesn't recover any jobs in 30 days?

You risk $0 on monthly software. Both Starter ($49/mo) and Pro ($79/mo) include a full 30-day free trial. Your card on file is not charged for software until day 31. We send friendly advance email reminders 7 days and 3 days before any billing occurs. If you don't love the system, cancel anytime with 1 click in your dashboard settings and you will never be charged for the subscription.

Is there a Windows, iPhone, or Android app?

Yes! Install our PWA directly to your iPhone (Safari Add to Home Screen), Android (Chrome Install), or Windows PC (Edge/Chrome Install) right now with zero app store friction. Native standalone desktop and mobile clients are actively in testing. cmd.jehorizon.com/apps.

Do I need to switch phone providers?

No. We give you a forwarding number. Your existing number rings as it always did. If nobody answers in 4 rings, it forwards to JE Horizon. To you, nothing changes. To missed callers, they get the text.

Can I see the call transcripts?

Yes - every call is logged with consent (we say so up front), transcribed, and shows up in your dashboard. You can audit, edit responses for next time, or kill any session.

What if my business has weird hours / overnight calls?

Pro ($79) adds after-hours voice triage. A high-value lead at 2 AM gets qualified, consent is logged, and you get the summary without waiting until morning.

Why are you so much cheaper than Podium?

Podium charges ~$399/mo plus up to $500/location in setup fees for bloated reputation features you don't need. JE Horizon gives you an automated AI voice & SMS receptionist, full job inbox, dispatching, quoting, and invoicing for $0 (Free Core Desk), $49/mo (Starter), or $79/mo (Pro) with a simple $29.99 carrier registration fee. You pay for recovered jobs, not enterprise vendor margins.

What do the two plans actually include?

Free Core Desk ($0 forever, no card needed): Complete CRM dispatch board, jobs, customer directory, estimates, PDF quotes, and invoices.
Starter ($49/mo, 30-day free trial): Automated missed-call text-back, job inbox, 150 conversations, 60 connected voice receptionist minutes, 40 AI drafts.
Pro ($79/mo, 30-day free trial): 24/7 AI voice receptionist, 120 voice minutes, 400 conversations, inbound photo MMS, competitor quote matching, full downstream automation.
Add-ons: Dedicated Local Line (+$5/mo), AI Webchat Bubble ($29/mo), and Local Ads & Growth Engine ($149/mo).

Do I need a credit card to start the trial?

Free Core Desk is $0 forever with no credit card required. For Starter and Pro, a card is required on file to activate the 30-day free trial and carrier registration. Billing begins on day 31, and you can cancel anytime in 1 click before then.

Which industries does this work for?

Anyone who loses revenue when a phone rings unanswered: home services (plumbing, HVAC, electrical, roofing, landscaping, pest), med spas and clinics, dental, legal intake, real estate, auto repair, locksmith, towing, agencies that book consultations. If you sell time or appointments, this fits.

Does it integrate with my CRM / scheduler?

Not native today. Honest order: Google Calendar + webhook first, then Jobber / Housecall Pro / ServiceTitan / HubSpot after we have live shops. If someone promised 48-hour Zapier for every tool, that was too aggressive.

How is my customer data handled?

TLS 1.3 in transit. Fly.io US hosting. Per-customer records in our Postgres. We do not sell caller data. Do not send medical records through this product.

What payment methods can I use?

Secure checkout powered by Stripe: Visa, Mastercard, American Express, Discover, Apple Pay, and Google Pay.

Can I cancel anytime?

Yes. 1-click self-serve cancellation directly in your dashboard settings (/settings#billing or /account) or email [email protected]. There are zero retention hoops, no exit surveys, and no phone calls required. If you cancel during your 30-day trial, your card is never charged for the subscription.

What's your refund policy if it actually doesn't work?

You have a 30-day free trial before any subscription charge. If you stay on a paid plan and ever need a refund, our policy provides a 14-day post-conversion guarantee. Contact [email protected] and we resolve it promptly.

Do you offer a multi-location discount?

One shop per listed seat. Extra locations are custom — email [email protected]. We will not publish a 30% formula until it is in billing code.

What happens if your AI misunderstands a customer?

The assistant says it is automated. Uncertain turns should escalate to you. Transcripts live in the portal. We will not “eat the cost of any missed job” as a blanket promise — that is uninsurable. We will fix prompts and refund a billing error.

Who built this and why should I trust them?

J.E. Herizon LLC, doing business as JE Horizon. Founder: Thomas D. Jarvis, North Carolina. Email [email protected] for anything we don't answer here.

Start with Line today

Claim your Free Core Desk CRM ($0 forever, no card required) or start a 30-day free trial on Starter ($49/mo) or Pro ($79/mo). One-time $29.99 setup fee covers carrier 10DLC registration so we can text legally on your company's behalf.

Claim Free Core Desk ($0) → Start 30-Day Paid Trial →

Includes 30-day free trial on monthly software. Friendly advance email reminders sent 7 days and 3 days before trial ends. 1-click painless cancellation anytime from your dashboard. We text on your behalf legally via Telnyx and major carriers (MNOs).

The next missed lead is the most expensive one.

Activate your shop's AI receptionist and dispatch board today. Free Core Desk $0 · Starter $49 (30-Day Free Trial) · Pro $79 (30-Day Free Trial).

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