Line by JE Horizon · Autonomous AI Back-Office for Trade Contractors
Why pay $4,000+/month for office staff who clock out at 5 PM? Line is your 24/7 AI back-office: it answers inbound calls instantly, captures leads from webchat & Meta ads, drafts quotes from your price book, syncs your Google Calendar, and prepares invoices for 1-tap owner approval. Claim your Free Core Desk CRM ($0 forever, no card required) or test drive the 24/7 AI back-office.
Watch how an emergency homeowner inquiry becomes a qualified job ticket, price-book quote draft, Google Calendar arrival window, and customer Stripe invoice in under 65 seconds — without adding office payroll.
Comprehensive Trade Operations Autopilot
Answering calls is just the beginning. Line automates the exhausting, error-prone administrative tasks that drag down trade businesses — eliminating $4,000+/month in payroll overhead while ensuring you never lose another high-dollar job.
Never let an emergency call roll to voicemail or go to a competitor. Line answers on the first ring 24/7/365, speaks naturally with homeowners, triages urgent jobs, and sends instant missed-call text-backs under 3 seconds.
Line listens to the customer's problem and automatically drafts itemized, professional line-item quotes straight from your custom price book. You review on your phone and approve with 1 tap — nothing reaches a customer without your sign-off.
Stop playing phone tag to book arrival windows. Line checks your real-time availability, reserves open service slots on your Google Calendar, assigns the right technician, and sends automated appointment reminders.
The moment a technician wraps up a job, Line turns the approved quote into a formatted PDF invoice with a secure Stripe pay link sent via SMS. Automatic payment reminder sequences ensure you get paid same-day.
Consolidates inbound calls, SMS, your website chat bubble, Angi, Thumbtack, Google Business Profile, and Meta Lead Ads into one unified dispatch board with instant <60-second lead qualification.
Line automatically nurtures quotes that haven't been signed yet to win back hesitant homeowners, and triggers polite 5-star Google review request text sequences the second an invoice is settled.
Compare the true monthly cost of running a traditional trade office versus an autonomous AI back-office.
$FEATURES · 100% Operational & Plug-and-Play
Every single capability advertised here is 100% operational in your dashboard today. From 24/7 AI voice dispatching to 1-tap direct contractor invoicing with zero middleman custody — your entire trade business runs autonomously under one roof.
Full drag-and-drop visibility over every job from first dial to final payment. Techs receive turn-by-turn customer notes; homeowners get automated SMS status updates.
When an emergency hits, homeowners call down Google. The first company that responds wins the contract 78% of the time. Line locks in the customer before others even notice the missed call.
AI transcribes caller issues and maps parts & labor directly against your custom price book. You review line items on your phone and tap approve before anything reaches the client.
Direct two-way Google Calendar synchronization books arrival slots without double-booking. Built-in travel buffer times keep your field technicians on time across service zones.
The moment a tech finishes work, Line generates a branded PDF invoice with a 1-tap direct pay link sent straight to the customer's phone. Money hits your bank account directly with zero middleman custody, then triggers an automated 5-star review request.
Automate high-intent Google Ads without an expensive agency. Deploys laser-targeted campaigns in your service zips. $99/mo internal management fee + 10% platform margin on media spend. Requires Pro ($79/mo).
Answers inbound calls 24/7 in under 1 second with studio-grade natural voice. Accurately qualifies HVAC, plumbing, and electrical emergencies, collects caller address, and logs dispatch tickets instantly.
When you're under a crawlspace or on a roof, Line texts callers within 2 seconds. Homeowners submit project descriptions and photos over text instead of calling your competitor down Google.
Ingest shared and direct leads from Angi, Google Local Services, Meta Lead Ads, and Thumbtack into one centralized stream. Manage Pro API keys and copyable webhook endpoints directly in your settings.
Embed a lightweight, branded chat bubble on your existing website with one line of code. Answers questions 24/7 with custom knowledge RAG, quotes pricing floors, and books appointments on your calendar.
Homeowners upload competitor estimates directly to your portal. AI scans competitor line items, evaluates against your custom price book, and generates an optimized counter-offer that secures the contract.
Protect your technicians and your sleep. Non-urgent quote requests and routine inquiries are held politely until morning, while true emergencies (burst pipes, no heat in winter) trigger instant escalation.
Test drive how Line replaces your front-office phone tag. Experience both the 24/7 AI Voice Receptionist and Missed-Call SMS text-back as they qualify an emergency caller, match price-book items, and draft a work ticket in your Free Core Desk. (Simulated test sandbox — no live ad credentials or account needed).
Confident & Authoritative. Direct, capable, and reassuring for busy field crews and emergency trade calls.
Friendly & Empathetic. Warm, attentive, and customer-satisfaction focused for residential service calls.
Calm & Grounded. Steady, composed, and efficient under pressure during urgent outages and disasters.
Clear & Articulate. Polished, structured, and immaculate appointment scheduling and client triage.
Change the numbers to match your business. The math is intentionally simple: missed leads times close rate times average job value.
PWA Live · Native in progress
Install the Command Center PWA directly on your iPhone, Android, or shop PC right now. Standalone native desktop and mobile companion apps in active development.
Installable directly via Edge or Chrome into your Windows taskbar with standalone window and push alerts. Native desktop client in testing.
Add to Home Screen in Safari for a full-screen mobile app experience with instant dispatch notifications. Native iOS app in development.
Install directly from Chrome to your home launcher with instant launch and lead alerts. Native APK client in development.
Details: cmd.jehorizon.com/apps. Mobile web and desktop PWA are live now.
Calls are the first leak. Forms, after-hours questions, no-shows, and unworked estimates are the next ones. JE Horizon gives you one system to capture, qualify, consent, follow up, and prove what converted.
Missed-call text-back, web capture, AI concierge, preferred contact method, email opt-in, text opt-in, and spam scoring.
Owner alerts, hot-lead routing, review requests, reactivation emails through Amazon SES, and attribution from booked jobs.
Self-piloting Google Ads & LSA campaigns targeting high-intent service zips with negative keyword armor. $99/mo internal management add-on (requires Pro tier), billed weekly with upfront fraud protection.
It does not miss calls, forget follow-ups, or wait until morning. Adapt now while faster response is still an advantage, before your competitor makes it the baseline.
Your current phone and lead channels keep working. Line replaces manual office busywork with 5 seamless autonomous steps.
Inbound call, text, webchat, Angi, Thumbtack, or Meta ad — answered in <3s 24/7/365 with zero hold times.
Diagnoses the issue, verifies service address, and drafts line-item parts/labor quotes straight from your price book.
Holds the open arrival window, syncs directly to Google Calendar, and routes the emergency to your field tech.
You review the quote draft on mobile and tap approve. Customer gets digital signature link via SMS.
Converts completed jobs into Stripe invoices, collects payment, and automatically asks for 5-star Google reviews.
Clear, Transparent Pricing · No Contracts
Start completely free with the Core Desk CRM ($0, no card required). When you're ready for automated missed-call SMS text-back and voice call handling, activate Starter or Pro. A one-time $29.99 setup fee covers submitting your company's information for mandatory US carrier brand and 10DLC campaign vetting and approval (up to 7 business days, usually 3) so your texts and calls are legally verified and protected from mobile carrier spam filters. Dedicated local phone number matching your zip code is an optional +$5/mo add-on.
Contractor CRM & dispatch dashboard. Zero card required.
24/7 AI voice receptionist & missed-call SMS triage. 30-day trial.
More voice, advanced AI, customer texting & full workflow autopilot.
Embeddable 24/7 AI chat widget for your website powered by Gemini 3.5 Flash Lite with RAG trade knowledge ingestion. Answers homeowner questions, captures contact details, and pushes verified leads straight to your phone.
Automated Google Ads & Responsive Search Ad engine targeting your specific service zip codes. Homeowner leads and call inquiries flow directly into your CRM dispatch board.
A focused lead-recovery system instead of a bloated reputation suite.
| Feature | JE Horizon | Podium | Birdeye | Goodcall |
|---|---|---|---|---|
| What it actually is | Autonomous AI Back-Office & CRM | Reviews + SMS inbox | Reputation + listings | Phone bot only |
| Auto Quotes from Price Book | Yes (AI drafts from conversation) | No | No | No |
| Google Calendar 2-Way Sync | Included live | Third-party integration | No | No |
| Full CRM, Jobs & Invoicing | Included ($0 Free Core Desk) | No (Requires FSM) | No (Requires FSM) | No |
| Published starting price (Sep 2026) | $0 Free Desk / $49 Starter | Not public (~$399 Core reported) | Quote (~$299+ reported) | $79/mo Starter (100 callers) |
| Setup fee | $29.99 (TCR Brand & 10DLC filing) | Phones setup often ~$500/location | Quote | $0 |
| Buy today? | Live: Free Desk ($0) or 30-day paid trial | Sales call | Sales call | Self-serve |
| HQ | Raeford, NC | Lehi, UT | Mesa, AZ | San Francisco, CA |
| You manage the AI | Yes — JE Horizon operates it with you | Vendor playbooks | Vendor | DIY flows |
JE Horizon listed pricing: Free Core Desk $0 forever (no card required), Starter $49/mo, and Pro $79/mo with a 30-day free trial on monthly software. The one-time $29.99 setup fee covers carrier 10DLC Brand and Campaign registration so we can text legally on your company's behalf through Telnyx and major mobile carriers (MNOs). Competitor public ranges (Sep 2026, confirm with each vendor): Podium and Birdeye quote; Goodcall public Starter is $79/agent; Rosie has a public starter near our Starter; Dialzara and Jobber sell cheaper per-minute or per-user SKUs — we are not cheaper than Jobber. Those are not JE Horizon prices.
Real questions from real conversations with real owners. No marketing fluff.
Fair. The AI clearly says it is an automated assistant up front - no impersonation. Most customers prefer it to a missed call going to voicemail. If yours don't, we shut it off and just route the lead summary to you. You're the boss.
Not even close. Line uses studio-grade neural voice synthesis engineered with human conversational cadence, natural breathing, and warmth. You can audition and choose between 4 distinct voice personalities (Marcus for trade dispatch, Sarah for home concierge, David for field emergency, Elena for front-desk reception) directly on this page or in your settings. Zero robotic monotone.
We text strictly on your company's behalf — legally, compliantly, and transparently. We register your legal business entity and 10DLC campaign directly with The Campaign Registry (TCR) via Telnyx and major Mobile Network Operators (MNOs: Verizon, AT&T, T-Mobile). That is why the one-time $29.99 setup fee exists: so carrier spam filters never block your messages. We only respond to inbound callers who dial your shop; every automated text identifies your business, records electronic consent, and immediately honors STOP opt-outs.
Instant for the platform, 3 to 7 business days for carrier vetting. You get immediate access to the Command Center desk ($0 Free Core Desk) to manage quotes, invoices, and job dispatching. Your legal Brand and 10DLC campaign registration with Telnyx and the carriers typically completes in 3 to 7 business days (usually 3). Once approved, we notify you and your dedicated line goes live automatically.
You risk $0 on monthly software. Both Starter ($49/mo) and Pro ($79/mo) include a full 30-day free trial. Your card on file is not charged for software until day 31. We send friendly advance email reminders 7 days and 3 days before any billing occurs. If you don't love the system, cancel anytime with 1 click in your dashboard settings and you will never be charged for the subscription.
Yes! Install our PWA directly to your iPhone (Safari Add to Home Screen), Android (Chrome Install), or Windows PC (Edge/Chrome Install) right now with zero app store friction. Native standalone desktop and mobile clients are actively in testing. cmd.jehorizon.com/apps.
No. We give you a forwarding number. Your existing number rings as it always did. If nobody answers in 4 rings, it forwards to JE Horizon. To you, nothing changes. To missed callers, they get the text.
Yes - every call is logged with consent (we say so up front), transcribed, and shows up in your dashboard. You can audit, edit responses for next time, or kill any session.
Pro ($79) adds after-hours voice triage. A high-value lead at 2 AM gets qualified, consent is logged, and you get the summary without waiting until morning.
The one-time $29.99 setup fee is strictly non-refundable. When you activate your account, our compliance engine immediately submits your legal entity information, EIN, business disclosures, and sample messaging to US mobile networks (AT&T, Verizon, T-Mobile) and The Campaign Registry (TCR) for official 10DLC verification and compliance vetting. Because these regulatory identity vetting fees are incurred immediately upon submission to telecom registries, the $29.99 setup fee cannot be refunded. However, your monthly subscription is 100% free for 30 days, and you can cancel anytime with 1 click in your dashboard before day 31 to avoid any subscription charges.
Podium charges ~$399/mo plus up to $500/location in setup fees for bloated reputation features you don't need. JE Horizon gives you an automated AI voice & SMS receptionist, full job inbox, dispatching, quoting, and invoicing for $0 (Free Core Desk), $49/mo (Starter), or $79/mo (Pro) with a simple $29.99 carrier registration fee. You pay for recovered jobs, not enterprise vendor margins.
Free Core Desk ($0 forever, no card needed): Complete CRM dispatch board, jobs, customer directory, estimates, PDF quotes, and invoices.
Starter ($49/mo, 30-day free trial): Automated missed-call text-back, job inbox, 150 conversations, 60 connected voice receptionist minutes, 40 AI drafts.
Pro ($79/mo, 30-day free trial): 24/7 AI voice receptionist, 120 voice minutes, 400 conversations, inbound photo MMS, competitor quote matching, full downstream automation.
Add-ons: Dedicated Local Line (+$5/mo), AI Webchat Bubble ($15/mo), and Local Ads & Growth Engine ($99/mo internal management fee + 10% ad spend margin, requires Pro).
Free Core Desk is $0 forever with no credit card required. For Starter and Pro, a card is required on file to activate the 30-day free trial and carrier registration. Billing begins on day 31, and you can cancel anytime in 1 click before then.
Anyone who loses revenue when a phone rings unanswered: home services (plumbing, HVAC, electrical, roofing, landscaping, pest), med spas and clinics, dental, legal intake, real estate, auto repair, locksmith, towing, agencies that book consultations. If you sell time or appointments, this fits.
No. Line includes the Free Core Desk CRM ($0 forever, no credit card required) with full lead management, job tracking, custom price book, and automated invoicing. Plus, 2-way native Google Calendar synchronization is live today to book technician arrival windows without phone tag. We also support inbound webhooks from Angi, Thumbtack, Google Business Profile, and Meta Lead Ads.
TLS 1.3 in transit. Fly.io US hosting. Per-customer records in our Postgres. We do not sell caller data. Do not send medical records through this product.
Secure checkout powered by Stripe: Visa, Mastercard, American Express, Discover, Apple Pay, and Google Pay.
Yes. 1-click self-serve cancellation directly in your dashboard settings (/settings#billing or /account) or email [email protected]. There are zero retention hoops, no exit surveys, and no phone calls required. If you cancel during your 30-day trial, your card is never charged for the subscription.
You have a 30-day free trial before any subscription charge. If you stay on a paid plan and ever need a refund, our policy provides a 14-day post-conversion guarantee. Contact [email protected] and we resolve it promptly.
One shop per listed seat. Extra locations are custom — email [email protected]. We will not publish a 30% formula until it is in billing code.
The assistant says it is automated. Uncertain turns should escalate to you. Transcripts live in the portal. We will not “eat the cost of any missed job” as a blanket promise — that is uninsurable. We will fix prompts and refund a billing error.
J.E. Herizon LLC, doing business as JE Horizon. Founder: Thomas D. Jarvis, North Carolina. Email [email protected] for anything we don't answer here.
Claim your Free Core Desk CRM ($0 forever, no card required) or start a 30-day free trial on Starter ($49/mo) or Pro ($79/mo). One-time $29.99 setup fee covers carrier 10DLC registration so we can text legally on your company's behalf.
Includes 30-day free trial on monthly software. Friendly advance email reminders sent 7 days and 3 days before trial ends. 1-click painless cancellation anytime from your dashboard. We text on your behalf legally via Telnyx and major carriers (MNOs).
Activate your shop's AI receptionist and dispatch board today. Free Core Desk $0 · Starter $49 (30-Day Free Trial) · Pro $79 (30-Day Free Trial).